The Art of Shaving has mastered men's luxury grooming. From pre-shave oil to after-shave balm (and every step in-between). We at Rumors IV Men believe in 'the brotherhood'; the commitment to all that is being a gentleman. The Art of Shaving started out of a small kitchen in a Manhattan apartment, then the founders sold their car to open their first store in NYC for $12,000. Eventually they opened a store on Madison Avenue and now with 100+ stores worldwide they are considered the 'world’s leading premium shaving brand'. Their aromatherapy-based grooming products have pioneered the high-end shaving market. Their primary focus is their 4 elements of the perfect shave. 1. Prepare, 2. Lather Up!, 3. Shave, and 4. Moisturize. When provided with the proper tools anyone can succeed. So whether it be a big interview, a first date, or a guys weekend in Vegas - Rumors IV Men can provide you with the tools (including starter kits) to be the 'king of smooth'.